The power of integrated inbound marketing
5 things every marketing specialist and building & interior product manufacturer should know
We find ourselves in the midst of dramatic changes in the way we market, promote and connect with new potential customers and specifiers. Most marketing specialists have started working more actively with internet advertising, mainly Google AdWords and SEO (Search Engine Optimisation), but also spending considerably more time on boosting activity in social media platforms such as Facebook, Twitter and LinkedIn. All of this is positive and inherently the first step in moving away from expensive and short-lived traditional approaches to marketing. But before we jump the gun, let's look at the differences between inbound marketing and traditional marketing.