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As a senior architectural designer who has spent the past 15+ years working for several Architectural and Design Build firms, and assisting in the design and construction administration of many major building projects, Lorenzo talks about his experience with BIM and why all architects, interior designers, engineers, contractors and developers should embrace the new advancements in BIM technology.
How has your professional background as a senior architectural designer helped you in your new role as a digital content manager?
I first began using AutoCAD, then later moved on to Revit and SketchUp for the construction document process. In the early 2000s, BIM became a requirement at the firm I was working for, and so began my journey with BIM. I’ve been working in BIM for well over a decade, and I count it as an advantage when I’m advising building product manufacturers who need help understanding the overall design process. I understand their challenges, so I know specifically what to look for in a quality BIM model. I help them navigate the creation, and in some cases, re-creation of their BIM models. Ultimately, I want our manufacturers to be satisfied with their objects.
What do you enjoy most about working at BIMobject?
I enjoy collaborating with our development team to create and host content from various product manufacturers from all different industries. There’s a new challenge every day, and we work through them together. I appreciate how BIMobject is consistently developing new technologies that will improve our platform and the user experience, as well as our commitment to maintaining quality BIM information for our hosted manufacturers.
I also enjoy working for a company that strives to connect and bring value to our disparate architecture, engineering, construction, and owner (AEC-O) community. Architects and designers are always looking for content for their models and expend a lot of time and energy searching for BIM models on different content websites, which is time consuming and can be unproductive. Fortunately, BIMobject offers users more than just a content download site; bimobject.com is a community for BIM users, providing useful content, but just as importantly, it offers useful apps to help users in their quest to create smarter BIM models, and they will save critical production time in the process.
It’s an exciting time to be a part of BIMobject’s rapid growth and the overall technological revolution currently taking place around the world, particularly here in the U.S. building construction industry.
Why do you think BIM is important to the AEC-O industry?
BIM is a very powerful tool which provides you with every possible information you need to design, build and maintain a project post- construction.
The use of BIM has grown exponentially, and it continues to evolve as the U.S. AEC-O industry adopts the new technology. As its adoption grows, more and more U.S.-based building product manufacturers will begin to request BIM and the AEC-O community will have to adapt to its customers’ needs. I tell my colleagues that when manufacturers inquire about BIM, our response should be, “Of course, I model in 3D all the time.” Imagine the favorable impression you’d make – them knowing that you’re working with the latest in BIM’s cutting-edge technology.
What do you tell your colleagues who haven’t embraced BIM?
I ask those who feel BIM is too expensive to implement, can you afford not to make the transition to BIM? It’s true, transitioning to a BIM workflow is an investment, both in terms of time and money, and yes, there’s a learning curve. On top of that, you will probably spend more time on your model at first than you’re used to, but in the end, compared to CAD, BIM saves valuable time and money and it’s much easier to use. So how much is your time worth?
I also tell them that BIM is no longer about “documentation.” Having your building modeled in 3D provides an instant source for visualizations of the finished product. You can work with the in-product views, or use other software or services to create presentation-quality graphics straight from your model.
Where do you see BIM in the future?
I envision that in the future, every member of the construction and architecture community will completely digitalize their products, giving owners a nearly perfect visualization of their project and better cost control in the earliest stages of the design process, as well as quantified value in the life cycle of a project.
As far as BIMobject’s future, I see us continuing to educate, advocate, and move the needle forward towards fulfilling our founder’s vision of digitalizing the entire building construction industry, and I’m thrilled to lend my efforts in helping us realize that mission.