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Mark Haddad has extensive experience of sales, operations, and change management and holds a Master's Degree in International Business and computer science. In his role as President of BIMobject, Inc., Haddad will focus both on the operational aspect of the subsidiary with emphasis on its sales team, and on its overall strategic growth. Here, he will draw from his in-depth knowledge of the AEC industry to close remaining gaps between different players and continue to grow the customer base, as well as create and realise opportunities for partnerships.
"The U.S. market has reached a turning point where the use of BIM has increased significantly. The BIMobject Cloud platform and the surrounding solutions add material value for manufacturers and other players throughout all parts of the construction industry. The BIMobject concept is the connective tissue that brings the different groups into one marketplace", says Mark Haddad, President of BIMobject, Inc.
Another important aspect of Haddad's new role is to develop transformative opportunities and drive innovation through BIMobject technologies such as the building owner-targeted platform BIMobject® Hercules. With its benefits of improved control and transparency, it builds on the principles of BIM for new areas such as facility management.
"I see BIMobject Hercules as a solution with the potential to digitally transform disconnected processes. The fact that it is used by the British Ministry of Justice is just one example of how it will change the industry and improve processes of large-scale projects. This is where the really exciting possibilities are, and I look forward to exploring them as part of BIMobject", says Mark Haddad.
"I'm delighted and proud to welcome Mark Haddad to the BIMobject team. He has unique insight into the industry and manages to combine an impressive skill set with an exceptional approach. That makes him the perfect fit not just to lead our U.S. subsidiary, but the North American BIM industry as a whole", says Stefan Larsson, CEO and founder of BIMobject.